LAUNCHING THE NEW COMPANY STORY | 2019
Worked closely with the brand and content teams to create a new company story ebook. Although it was originally intended as a mid-funnel piece for Sales, I saw an opportunity to repurpose the content for the website, strengthening the brand and creating a more consistent message across different channels. Working cross collaboratively with SEO, Production, and Content we were able to quickly design and build a new Data Cloud section of the website.
SMARTER B2B PROSPECTING EBOOK | 2019
Pillar asset to be used in demand generation efforts targeting the seller audience. This e-book is a start to making content available in the awareness/consideration phase of the seller audience buyer journey – filling a gap.
DUN & BRADSTREET FINANCE SOLUTIONS | 2019
The new design went through 2 rounds of UserTesting (9 users per group). These were unmoderated and conducted on a InVision prototype. I really enjoyed working with the testing team on developing the script and watching the users interact with the design!