LAUNCHING THE NEW COMPANY STORY | 2019
Worked closely with the brand and content teams to create a new company story ebook. Although it was originally intended as a mid-funnel piece for Sales, I saw an opportunity to repurpose the content for the website, strengthening the brand and creating a more consistent message across different channels. Working cross collaboratively with SEO, Production, and Content we were able to quickly design and build a new Data Cloud section of the website.
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SMARTER B2B PROSPECTING EBOOK | 2019
Pillar asset to be used in demand generation efforts targeting the seller audience. This e-book is a start to making content available in the awareness/consideration phase of the seller audience buyer journey – filling a gap.
![](https://cdn.myportfolio.com/d02699cc-717e-4c9d-b18a-7160c1540126/e4c174d6-c4b5-4cc5-88d8-8038460a9ce0_rw_1920.png?h=bbeb7836024f618ae75ffee90fef9270)
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Select spreads from the Smarter B2B Prospecting Ebook
DUN & BRADSTREET FINANCE SOLUTIONS | 2019
The new design went through 2 rounds of UserTesting (9 users per group). These were unmoderated and conducted on a InVision prototype. I really enjoyed working with the testing team on developing the script and watching the users interact with the design!
![](https://cdn.myportfolio.com/d02699cc-717e-4c9d-b18a-7160c1540126/c75a63f0-4993-4f42-b0fb-b625b274bd0d_rw_1200.png?h=2908d1b7e88cf71a91d79f9f3421ff90)
![](https://cdn.myportfolio.com/d02699cc-717e-4c9d-b18a-7160c1540126/99a0dfef-e6bc-4caf-a2a7-00beb5f7a2df_rw_1920.png?h=18fc5a90ebc337b78816644115e9dd08)
The D&B Finance Solutions brochure